The New Trend in Creative Impact Agency Ideas
Creative Impact Agency is definitely one of the most exciting jobs I have ever worked in. It was a high pressure job where creativity was crucial to the success. The Creative Impact Manager had to be able to think fast, evaluate a situation and pull out the best talent to present the best presentation to seal a deal. This can be a thankless job because every month you go in to your role, you feel like giving it your all and doing all the right things to get a deal.
To perform on really big clients and very creative projects, you need to be creative. Lots of exposure and variety, perfect for an artist! Their structure may be a little tighter, it may get pretty busy sometimes, and you could actually work very long hours but... If you are creative, you love challenges and love making people laugh, this can be the job for you!
There is one downside though. In my experience, creative impact agency staffs are great at what they do, but their personalities can rub off on clients who don't know them well or who just aren't that into being creative. As the client, you get frustrated with your "creative" partner who just sits in the corner, doing nothing. Your creative partner is probably good at what they do, but that doesn't mean that the other member of the team will bring out the creativity in you like they should. That's why I always suggest that you bring in a full-time member of the team to help take the load of creative decisions and duties off of one member of the team - thereby giving them time to become a true artist and give you the creative edge you deserve.
This is also a great idea for a non-profit agency. Non-profits have their own creative teams. They have to maintain a certain level of creative excellence throughout the organization to attract donors and volunteers. When a volunteer has an artistically creative side and thinks about helping out, they are likely to spread that 'artistic' style through the entire organization. This is definitely a big plus for any non-profit!
A creative agency is kinder to the creative artist who wants to bring out the real creative power of their personality. Creative impact agencies are usually not interested in defining exactly how creative a person is, they just want them to make a difference creatively and then support that person's personal growth. They understand that sometimes you just need a sounding board that knows how to laugh in the face of failure and see it as an opportunity - and let's be honest, who really comes up with that winning strategy anyway?
If you have ever run into a creative agency before, you know that every meeting ends with the same three questions: "What's the plan?" "Why are you doing this?" and "How are we going to pay for it?" The answer to that last question might be the most important answer to the creative team at the agency . When an impact agency is asked to do a branding project for a client, it is usually because the client needs to pay a brand of thousands of dollars upfront - to pay for the creative team to come up with new ideas and to create new stories for the brand.
That kind of money has to come from somewhere, and usually the creative team is asked to justify why the expense is needed. The best possible answer is that the impact agency made a 'bigger' splash than the competition, and they will use their 'more creativity' to get the job done - fast. However, a brand new campaign might be just the thing for a struggling advertising agency . They can't afford to sit back and wait for the clients to come to them; they have to think ahead, and they have to make a bold move. A big splash for the right client might just be what is needed to get the creative juices flowing and start a new trend in the agency world.
Branding agencies have always been known for hiring the most creative impact agency around, but this year is the year that agencies everywhere are feeling that itch to do something creative. With budgets that have been tightened, advertising agencies are looking for ways to cut costs, and this might mean hiring a 'bolt on' creative impact agency - one that brings the entire firm together for a short period of time to come up with a concept or a campaign. Sometimes the best ideas come from the most unlikely places.